“From time to time, Audible tests new products and services to gain knowledge about the evolving needs of our customers and partners.”Īudible confirmed that it’s conducting the test in a few different regions, but didn’t specify which ones. “Audible is dedicated to continuously optimizing how we deliver audio programming to listeners everywhere,” the company’s help page about the test reads. Audible says it has taken additional measures to make sure that ads won’t be heard too frequently within a short time span. Content providers were informed of the change and given the chance to opt out of ads. Users who are part of the test will hear a total of eight ads within a 24-hour period. Audible says the test applies to a limited subsection of titles on its platform. The test includes audiobooks, podcasts and Audible Originals. Audible declined to comment on any specific plans. The move indicates that the company may be exploring the possibility of an ad-based membership option. The news was first reported by Marketing Brew. The company confirmed to TechCrunch that the test is very limited and does not apply to paid members. Audible is testing ad-supported access to select titles for non-members, the Amazon-owned audiobook company revealed on a help page on its website.

Audible membership plans