I tried out earning BAT via the browser, but it’s a painful task that will take aeons to reap any serious reward. (After all, they’d prefer to offer their own adverts.)īAT can be bought or sold on many major exchanges, or completely ignored if you’d prefer. They see ‘BAT and associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy’.Īs such, privacy is an important aspect of their business model, which is why they aggressively target trackers and block ads. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by “middleman” ad exchanges, audience segmentation, complicated behavioural and cross-device user tracking, and opaque cross-party sharing through data management platforms. This is known as BAT, or the Basic Attention Token.ĭigital advertising is broken. The browser ties into a cryptocurrency-based ecosystem that aims to pay the user directly for any adverts seen on the platform. It’s available on Windows, macOS, and Linux, as well as iOS and Android. It uses Chromium as a basis, such as popular options like Google Chrome, Microsoft Edge, and Opera. What is Brave?īrave is an open-source browser which has seen more than 50 million users as of December 2021. Our in-depth Brave browser review aims to answer any questions you may have, as well as helping you to decide whether it’s worth switching or not. What does the Brave browser have to offer, and does it live up to its reputation as a great option if you’d like to avoid being bombarded with adverts? It’s been relatively smooth sailing along the way, but is it worth making the switch from more popular browsers such as Chrome or Firefox? I’ve been using Brave for roughly a year, tempted by the promise of increased privacy along with improved speeds and performance. Desktop App Review Icon App Name Brave Browser Developer Brave Software, Inc.

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